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Liquid identities : Mecca Cola versus Coca-ColaRAM, Uri.European journal of cultural studies (Print). 2007, Vol 10, Num 4, pp 465-484, issn 1367-5494, 20 p.Article

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Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers' Perception of Global Brands in ChinaSONMEZ, Mahmut; DELI YANG; FRYXELL, Gerald et al.Journal of business ethics. 2013, Vol 115, Num 1, pp 195-211, issn 0167-4544, 17 p.Article

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'Meat, Mask, Burden' : Probing the contours of the branded 'self'HEARN, Alison.Journal of consumer culture. 2008, Vol 8, Num 2, pp 197-217, issn 1469-5405, 21 p.Article

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Figuring identity: Media licensing and the racialization of LEGO bodiesJOHNSON, Derek.International journal of cultural studies (Print). 2014, Vol 17, Num 4, pp 307-325, issn 1367-8779, 19 p.Article

Charity Brand Personality : The Relationship With Giving BehaviorSARGEANT, Adrian; FORD, John B; HUDSON, Jane et al.Nonprofit and voluntary sector quarterly. 2008, Vol 37, Num 3, pp 468-491, issn 0899-7640, 24 p.Article

Relation between brand equity and purchase intention in hotel industryJING BIAN; CHUNHUI LIU.International journal of services and standards (Print). 2011, Vol 7, Num 1, pp 18-34, issn 1740-8849, 17 p.Article

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